According to a release, this award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The deadline for entry in the 2012 MobileWebAwards is March 30. The entry form and complete information can be found at mobile-webaward.org.
"Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices," said William Rice, president of the Web Marketing Association. "Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet."
The MobileWebAwards will be judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.
This year's top awards will include:
-A "Best of Industry" MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
-The competition's highest honor, the 2012 MobileWebAward "Best of Show," will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
-The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the "Top Interactive Agency" WebAward.
-Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
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